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No survey of marketing in America would be complete without a tribute to
what may be the major unsung actor of the twentieth century-the salesman.
These heroes of commerce linked producer and consumer and made possible the
postwar economic boom, which was no less an occasion for total national
mobilization than the conflict that preceded it. The choice of "When the
Caissons Go Rolling Along" as the tune for the Youngstown Kitchens song
underlines the paramilitary character of this effort.
Youngstown Kitchens were manufactured by the Mullins Manufacturing
Corporation of Warren, Ohio (hence the name of the company chorus, "The
Mullinaires"). "Diana-style" refers to the company trademark, an image of
the Greek goddess. In another Mullins film, Diana Lives, the goddess's
statue comes to life as an attractive woman who travels the country selling
kitchens in the company of a mortal man (he, of course, becomes her great
Ken Smith notes: An all-male chorus (The Mullinaires) sings, "Youngstown Kitchens Are Leading The Way" to the tune "When The Caissons Go Rolling Along." With the help of a bouncing ball, we are encouraged to sing along with the new lyrics. Charles Mullins was the CEO of Mullins Manufacturing Corporation, the makers of Youngstown Kitchens.
RECORDING AND BOUNCING BALL OF CHORAL GROUP "THE MULLINAIRES".
SINGING CHORAL GROUPS SINGERS BOUNCING BALLS SONGS MUSIC ADVERTISING
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